William Peel
Part of:
La Martiniquaise
Place in the hierarchy
The brand in brief
William Peel is a popular blended Scotch whisky brand, primarily known for its strong presence in the French market. It was created in 1964 and is currently owned by the French company Marie Brizard Wine & Spirits. The brand offers a range of blended Scotch whiskies, often positioned as accessible and widely distributed.
Timeline
- 1964 The William Peel blended Scotch whisky brand is created.
- 2006 The brand becomes part of the Belvédère group, which later reorganized as Marie Brizard Wine & Spirits.
- 2018 William Peel receives a Double Gold medal at the San Francisco World Spirits Competition.
