The Singleton
Speyside
Scotland
Належить:
Diageo
Основні розливи
Про
This trio of single malts – Dufftown, Glen Ord and Glendullan – has given Diageo a top five brand.
Історія
For a giant with such prominent brands, Diageo is not used to playing catch-up to its smaller rivals, but that is what has happened with single malts.
With a view to redressing the balance, The Singleton range was launched in 2006, starting with Glen Ord, followed by Glendullan and Dufftown 12 months later. The brand’s success led to a major expansion at Glen Ord in 2014 that doubled capacity to 10 million LPA (litres of alcohol per annum).
In the same year, Diageo launched The Singleton of Dufftown Tailfire and Sunray – the first two NAS expressions in the brand’s portfolio.
By 2015 Diageo revealed plans to grow The Singleton as a single malt brand in its own right, to take on the might of The Glenlivet and Glenfiddich which jointly held the title of world’s biggest malt brand.
Хронологія
- 1838 Glen Ord distillery is built by Thomas Mackenzie
- 1895 Dufftown distillery is built by the blending firm of Mackenzie & Co.
- 1896 Glendullan distillery is built by Aberdeen blender William Williams
- 2006 Diageo launches The Singleton brand, with three individual single malts each given its own separate market
- 2014 Production capacity is doubled to 10m LPA at Glen Ord
- 2015 Diageo places The Singleton brand at the core of its single malt portfolio, and releases all three versions globally
