Pernod Ricard
Place in the hierarchy
The company in brief
Paris-based spirits company whose Scotch whisky interests are operated by its Chivas Brothers subsidiary.
History
Swiss-born Henri-Louis Pernod established a distillery at Pontarlier in eastern France during 1805, forming Absinthe Pernod Fils. In 1926, La Maison Pernod Fils merged with Distillerie Hémard, founded in Montreuil in 1871 by Ariste Hémard, and Pernod Père et Fils, founded in Avignon in 1872 by Jules-François Pernod. The new organisation was named Établissements Pernod, which became Pernod SA in 1959.
Meanwhile, Paul Ricard, the son of a wine merchant who was born near Marseilles in 1909, set about developing his own pastis, perfecting the recipe in 1932, and Ricard went on to become the world’s leading anise-based spirit.
In 1974 the firms of Pernod and Ricard merged, and from 1978 Patrick Ricard, son of Paul, became chairman and CEO of the Pernod Ricard group. Under his leadership an ambitious programme of brand acquisition was initiated, including Wild Turkey Bourbon (1981), Jameson Irish whiskey (1988), and leading Australian wine brand Jacob’s Creek (1989).
Between 2000 and 2010 close to €20 billion was spent acquiring Seagram Distillers (Chivas and Martell) in 2001, Allied Domecq (Ballantine’s, Malibu, Mumm, Perrier-Jouët) in 2005 and finally Vin & Sprit (Absolut) in 2008.
Timeline
- 1975 Pernod Ricard was formed through the merger of two French spirits producers, Pernod and Ricard.
- 1988 Pernod Ricard acquired Irish Distillers, owner of brands such as Jameson and Powers.
- 2001 The company acquired a significant portion of Seagram's spirits and wine portfolio, including the whisky brands Chivas Regal and The Glenlivet.
- 2008 Pernod Ricard acquired the Swedish company Vin & Sprit, owner of the Absolut Vodka brand.
