Marka Blend

Whyte & Mackay

Należy do: Whyte & Mackay
O marce

Founded in Glasgow in 1882, Whyte & Mackay is one of Scotland’s most enduring blends.

Historia

Although Whyte & Mackay Distillers was founded in Glasgow in 1882, the company can trace its history back to 1844, when the firm of Allan and Poynter – which James Whyte managed – was founded. Soon after establishing their own company, James Whyte and Charles Mackay quickly launched their own proprietary blend, Whyte & Mackay Special.

Sales were largely export-driven to the US and Commonwealth until 1939, but after the war more effort went into building the brand in the UK. By 1982 Whyte & Mackay was the 7th largest Scotch brand in its home market with a 5% share, and is still the most popular Scotch blend in Glasgow and the West of Scotland.

The company has been a pioneer in marketing and gained a lot of publicity in the past for innovation. It was the first to use a bottle cap that also served as a handy measure, and in 1963 introduced the 40 fl oz bottle to the on-trade, a move which was quickly adopted by the rest of the industry.

Through numerous changes in corporate ownership since 1972, the brand has survived unscathed and has recently been revitalised with revised packaging and presentation under the auspices of Whyte & Mackay Master Blender Richard Paterson, whose name is now synonymous with the brand.

Kamienie milowe
  • 1882 James Whyte and Charles Mackay establish their own firm and introduce the Whyte & Mackay Special blend
  • 1960 Whyte & Mackay merges with Mackenzie Bros. of Dalmore
  • 1963 Whyte & Mackay acquires Jarvis Halliday & Co of Aylesbury to expand sales of Whyte & Mackay Special in England and Wales
  • 1982 Whyte & Mackay Special becomes the 7th largest blended Scotch brand sold in the UK
  • 1993 Whyte & Mackay secures its own supply of grain whisky with the acquisition of Invergordon Distillers
  • 2014 Malaysia’s Emperador Distilleries acquires Whyte & Mackay Distillers
  • 2015 The Whyte & Mackay bottle receives its first redesign for a decade
Własność
Obecny właściciel
Whyte and Mackay Group
Spółka matka
Emperador Distillers Inc
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