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Group Est. 1997 17 views

Diageo

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The company in brief

The world's largest spirits producer, accounting for over 20% of global Scotch whisky sales. Portfolio spans blended Scotch — Johnnie Walker (itself over 20% of annual global Scotch sales), J&B, Bell's, Buchanan's, White Horse, Vat 69, Black & White — alongside acclaimed single malts: Lagavulin, Talisker, Oban, Caol Ila, Cardhu, Dalwhinnie, Mortlach, Glenkinchie, Clynelish, and the reactivated legends Brora and Port Ellen.

Timeline
  • 1997 Merger of Grand Metropolitan and Guinness plc, forming Diageo.
  • 2002 Acquisition of parts of the Seagram's spirits and wine business.
  • 2017 Acquired Casamigos Tequila.
Subsidiaries
Owned distilleries (30)
Brands (14)
In catalogue All in catalogue (1142)
Articles about Diageo