Diageo
Place in the hierarchy
The company in brief
The world's largest spirits producer, accounting for over 20% of global Scotch whisky sales. Portfolio spans blended Scotch — Johnnie Walker (itself over 20% of annual global Scotch sales), J&B, Bell's, Buchanan's, White Horse, Vat 69, Black & White — alongside acclaimed single malts: Lagavulin, Talisker, Oban, Caol Ila, Cardhu, Dalwhinnie, Mortlach, Glenkinchie, Clynelish, and the reactivated legends Brora and Port Ellen.
Timeline
- 1997 Merger of Grand Metropolitan and Guinness plc, forming Diageo.
- 2002 Acquisition of parts of the Seagram's spirits and wine business.
- 2017 Acquired Casamigos Tequila.