J&B
Part of:
Diageo
About the brand
J&B (Justerini & Brooks) is a brand of blended Scotch whisky. The company Justerini & Brooks was originally established in London in 1749 as a wine and spirits merchant. The J&B blended whisky, particularly J&B Rare, gained significant popularity in the United States after the end of Prohibition. It is currently one of the world's best-selling Scotch whiskies.
Timeline
- 1749 Giacomo Justerini, an Italian immigrant, founded Justerini, a wine and spirits merchant in London.
- 1761 The company received its first Royal Warrant from King George III, becoming a supplier to the British Royal Household.
- 1831 Augustus Brooks joined the firm, leading to its renaming as Justerini & Brooks.
- 1933 The J&B Rare blended Scotch whisky was created, primarily targeting the American market after the repeal of Prohibition.
- 1962 Justerini & Brooks was acquired by Grand Metropolitan.
- 1997 Grand Metropolitan merged with Guinness to form Diageo, which became the new owner of the J&B brand.
