Bell's
Part of:
Diageo
Heart malt:
Blair Athol
About the brand
Bell's is a well-known brand of blended Scotch whisky. Its history dates back to the mid-19th century and is associated with Arthur Bell. The brand is famous for its distinctive taste and its "Afore ye go" slogan. It is one of the best-selling blended whiskies, particularly in the United Kingdom, and is currently part of the Diageo portfolio.
Timeline
- 1865 Arthur Bell took sole control of the business, which then traded as Arthur Bell.
- 1895 The company was formally registered as Arthur Bell & Sons when Arthur's sons joined the business.
- 1933 Arthur Bell & Sons became a public limited company.
- 1970 Bell's became the best-selling blended Scotch whisky in the United Kingdom.
- 1985 Arthur Bell & Sons was acquired by Guinness.
- 1997 Following the merger of Guinness and Grand Metropolitan, Bell's became part of the newly formed Diageo portfolio.
